Greetings from the Arid Southwest,
Is franchise consistency important? If you go in McDonald's would you be surprised to see them serving BBQ sandwiches? Or course you would! Would it upset you? Probably not, as long as they had "added to" not "substituted for" whatever you came in for. That is the way many franchisees think.
It is important for all franchises to have a consistent operating system and for franchisees to know how important it is for them to follow it. When franchisees go down a different path, they devalue the brand for everyone. It is the responsibility of the franchisor to protect the brand for all the other franchisees.
What if the operating system doesn't work for everyone all over the country? What if you have an ice cream franchise in a city where people are very weight conscious but your franchise don't offer sugar-free ice cream? You know you would sell a lot of sugar-free ice cream.... Nobody would probably even find out.....What harm would it do? We'll talk about the harm next time.
Fran
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